01 / PRODUCT / MARKET
Is your product ready for crowdfunding?
Review differentiation, evidence, costs and delivery before choosing a launch route.
Read the guide ↗04 / THE SHARKOMODE JOURNAL
Think more clearly
about your next launch.
From product fit and content to market feedback, turn complex launch questions into practical steps you can discuss and check.
30 practical guides · From first idea to delivery
Product & strategy
9 guides
04 / BUDGET / REWARDS
Crowdfunding budgets: price the delivery before the reward
A crowdfunding budget is more than an advertising allowance. Hardware teams need a shared view of production, content, acquisition and delivery costs before choosing reward prices. Use this planning framework to turn a funding ambition into decisions your team can review.
Read the guide ↗
07 / LISTEN / LEARN
User interviews before crowdfunding: go beyond “would you buy?”
Praise is not a pledge. Use interviews to learn how people do a task today, which workarounds they use and what makes them hesitate.
Read the guide ↗
08 / COMPARE / CHOOSE
Crowdfunding competitor research: compare the real alternatives
A competing product is not always the same kind of device. People may choose a service, a manual process or the tool they already own.
Read the guide ↗
09 / BUILD / PROVE
Is your prototype ready for a crowdfunding shoot?
A finished shell does not mean a stable product. Judge prototype readiness against the actions you need to film and the claims you can prove.
Read the guide ↗
10 / READY / LAUNCH
Kickstarter Launch Checklist: 5 Checks Before Going Live
Use five pre-launch checks to verify the backer journey, product and reward facts, campaign messages, incident owners and the final launch decision.
Read the guide ↗
11 / PARTNER / SCOPE
How to choose a crowdfunding agency: compare the scope
Price and portfolio size are only starting points. A useful agency review asks who does the work, what costs extra and who controls spending.
Read the guide ↗
12 / BRIEF / ALIGN
Write a crowdfunding brief that teams can actually use
A project brief is not a shorter company deck. It should explain the product, audience, current stage and decisions this engagement needs to make.
Read the guide ↗
13 / VALUE / FOCUS
Too many features? Choose the first crowdfunding message
A long feature list does not belong in the first screen. The first message should help a specific reader see why the product matters.
Read the guide ↗Film & creative
6 guides
02 / STORY / EVIDENCE
A crowdfunding film needs more than features.
Open with context, build trust with real demonstrations and make every shot help people understand.
Read the guide ↗
05 / PAGE / PROOF
Build a Kickstarter page around proof, not more claims
A Kickstarter campaign page is neither a specification sheet nor a longer advertisement. Readers need to understand who the product serves, how it differs from alternatives, what already works and what delivery involves. Organise the page around those decisions.
Read the guide ↗
15 / LANGUAGE / CONTEXT
Crowdfunding localisation: check more than the translation
Localisation is more than swapping Chinese for English. Names, units, examples, captions and links should help both audiences understand the same product.
Read the guide ↗
16 / DEMO / EVIDENCE
Film a product demo with proof and context
A demo should help viewers see how an action produces a result. A polished outcome without its conditions may leave more questions than it answers.
Read the guide ↗
17 / IDEA / DIRECTION
A product film brief should explain why you are filming
A creative brief connects a business question to a visual task. It is not just a folder of films you like.
Read the guide ↗
18 / SET / CHECK
The day before a product shoot: check the practical details
Set time should go into making shots, not finding cables or agreeing on product names. Check units, demo files, locations and decision makers before the shoot.
Read the guide ↗Pre-launch & growth
8 guides
03 / INTEREST / INTENT
A pre-launch list is worth more than its size.
Look beyond signups to genuine interest for a more useful view of pre-launch performance.
Read the guide ↗
19 / HOOK / RELEVANCE
Crowdfunding ad openings: aim for relevance, not just attention
A striking shot can stop a scroll without attracting the right person. An ad opening should connect the product to a real use case.
Read the guide ↗
20 / PAGE / TEST
Pre-launch landing page tests: how much should change?
A landing page test should resolve a specific doubt. It is not a reason to keep redesigning the site.
Read the guide ↗
21 / EMAIL / TRUST
Your first crowdfunding welcome email: set expectations
A pre-launch signup starts a conversation. The welcome email should confirm what the person signed up for, the product’s current stage and what comes next.
Read the guide ↗
22 / AUDIENCE / SIGNAL
Crowdfunding audience tests: cheap traffic is not enough
An audience test should do more than find inexpensive clicks. You need to know whether visitors understand the product and can use it.
Read the guide ↗
23 / DATA / DEFINITION
Crowdfunding attribution: why ad and campaign totals differ
Reports may track different actions, times and credit rules. A mismatch between an ad dashboard and a campaign total does not automatically mean one is wrong.
Read the guide ↗
24 / CREATOR / FIT
A creator brief for crowdfunding: define content and rights
Creator work is more than sending a sample and waiting for a post. Agree on audience fit, test conditions and any future use of the footage.
Read the guide ↗
25 / PRESS / FACTS
Build a crowdfunding press kit that is easy to verify
A press kit cannot guarantee coverage. Its job is to make the product easier to understand and check.
Read the guide ↗Campaign operations
4 guides
26 / QUESTIONS / CLARITY
Maintain a crowdfunding FAQ as the project changes
An FAQ is not a one-time appendix written before launch. Questions change during pre-launch, funding and delivery.
Read the guide ↗
27 / RISK / RESPONSE
A crowdfunding risk register should lead to action
A risk register is more than a disclaimer on a page. Product work, assets, accounts, suppliers and communication can all change.
Read the guide ↗
28 / GROWTH / CONTROL
Crowdfunding stretch goals: check the delivery burden first
A stretch goal may be worth discussing, but extra colours, parts or functions also change the work. Decide from product readiness and delivery capacity.
Read the guide ↗
29 / HANDOVER / OWNERSHIP
Crowdfunding handover: more than sharing a folder
A handover should tell the next owner what is current, what is approved and what is unfinished. A folder without context cannot replace a clear transfer of assets, data, access and tasks.
Read the guide ↗Delivery & beyond
3 guides
06 / BACKERS / DELIVERY
After crowdfunding: connect backer updates to delivery
The end of a crowdfunding campaign is not the end of a hardware project. Production progress, address information, shipping preparation and support questions still need coordinated owners. Establish a handover process before a delay forces the team to improvise.
Read the guide ↗
14 / SHIP / PLAN
Plan crowdfunding shipping from the parcel outward
Shipping planning should start before a campaign ends. Box size, bundles, restricted goods and service areas can affect the offer you make.
Read the guide ↗
30 / STORE / CONTINUITY
After crowdfunding: build a store that keeps expectations clear
A crowdfunding page and a store create different expectations. Check supply, product details, support and delivery before opening the next channel.
Read the guide ↗LET'S TALK
Your next launch
starts with your product.
Bring your product information, prototype progress and launch plans. Let's clarify what you need.
+86 199 2544 3230 ↗Phone / WeChat
sharkomode@gmail.com ↗Suite 2011, West Tower, Pengrunda Plaza, Nanshan District, Shenzhen, Guangdong, China
Monday–Friday, 09:00–18:00 (UTC+8)
