Lead with a short factual summary
Explain the task, audience and current stage in plain language. Add core specifications and confirmed project details. If the device is an engineering sample, separate that state from the planned production version. A news angle can highlight a difference without turning a future plan or partnership into a completed fact.
Label the assets you provide
Describe each image, product version, render or photograph and any use limits. Check rights for people, third-party marks and music. If a publication needs a landscape lead image, provide an appropriate composition. Do not force the writer to crop a picture from a long advertisement filled with text.
Keep links and contacts together
Include the project page, demo, download route and media contact with an update date. Avoid different prices or launch dates across attachments. Grant only the access needed. A public folder should not contain cost sheets, private customer records or material that has not been cleared for release.
Respect editorial choice and manage updates
Do not promise whether, how or when a publication will cover the product. If facts change, explain the change instead of silently replacing the whole folder. Ask someone unfamiliar with the project to write a short summary from the kit. Their draft will reveal facts that are missing or hard to find.
Put this into practice
- Centralise product facts, stage and the media contact.
- Label asset versions and permitted use.
- Check that the public kit contains no internal or sensitive files.
