User problem→Product value
Open with a real user need
Put the product back into everyday life and work. Help people recognize their own needs before introducing the solution.
DEPTH−1240 M
01 / SHARKOMODE · Crowdfunding services
Great products.
Global possibilities.
From product value to your first believers.
Positioning, product films, campaign pages and marketing for teams preparing an international launch. From being seen to being understood and chosen, every step starts with your product.
PositioningCreative & pagesCampaign operationsBrand growth
Explore the launch journey
STRATEGY / Positioning & brand direction
Define the value.
Then amplify it.
A strong launch starts with a clear reason to choose you. We examine use cases, competing products and functional evidence to identify your priority audience and give creative work a sound foundation.
01
Who needs this most?
Who faces this problem, and how do they solve it today? Specific use cases and purchase concerns help identify the first audience worth reaching.
02
Why choose your product?
More specifications are not enough. Explain what changes compared with existing options, then support each benefit with a verifiable demonstration.
03
What should the launch look like?
Review prototype readiness, expected pricing and target markets to assess platforms, timing and the work required before launch.
Stage deliverables
Positioning · Core benefits · Content brief · Milestones
Explore the project assessment
Who will back it—and why now?
Start with a working prototype, target price and use cases. Compare alternatives and relevant campaigns to identify the needs of early backers. Focus on differences worth backing, not simply a longer feature list.
Translate engineering into clear reasons to support: what problem it solves, how you prove it and why it is worth the wait. Review pricing room, prototype readiness, delivery estimates and marketing budget to identify gaps before launch.
Build audience hypotheses, key messages, an evidence checklist and a preparation sequence. Check entity and category eligibility with the platform before committing to production and advertising.
CREATIVE / Product films & campaign visuals
Make your strengths
impossible to miss.
Technology deserves to be understood and remembered. Start with familiar situations, demonstrate the difference through real use, and address buying questions across films, pages and ads.
Illustrative content structure / Not a client storyboard
Real operation→Actual results
Show what it can do
Demonstrate capability through operation and results. Give specifications a visible meaning, with clear evidence of the difference.
One set of facts→Multiple touchpoints
Keep the message consistent
Films attract interest, pages develop the evidence and ads highlight the essentials. Each touchpoint has a distinct role in building a coherent product story.
Stage deliverables
Creative direction · Scripts & storyboards · Product visuals · Ad assets
Explore production & deliverables
Answer the questions behind a pledge
Build the Kickstarter film around backer decisions: who it is for, what it solves and how it differs. Demonstrate key features with a working prototype and actual use. Clearly distinguish live footage, concepts and 3D illustrations.
Use the page to explain what the film cannot cover: specifications, compatibility, limitations, reward contents, development progress and delivery plans. Help people understand exactly what they are backing.
Adapt the core messages into ad openings, feature clips and email assets for pre-launch tests and campaign promotion. Scripts and pages share product-team-verified facts, reducing conflicting claims across channels.
SELECTED PROJECTS / Product stories
Different products.
Different reasons to believe.
Maker tools, digital creation and desktop manufacturing call for different stories.
01 / Maker toolsCreality
Creality
CR-6 SE
Product / 3D printer
Story angle
Connect equipment features with the creative process, showing how the tool fits into everyday work.
View the original campaign ↗Original source / Kickstarter02 / Digital creationRevopoint
Revopoint
POP 2
Product / 3D scanner
Story angle
Connect the scanning process, use cases and output to make digital creation easier to understand.
View the original campaign ↗Original source / Kickstarter03 / Desktop manufacturingGweike
Gweike
MCore
Product / Laser cutter
Story angle
Use materials, the making process and finished pieces to connect machine capability with creative possibilities.
View the original campaign ↗Original source / KickstarterPRE-LAUNCH / Landing pages & audience building
Build anticipation
before launch day.
Do not wait until launch to hear from your market. Landing pages, targeted promotion and email help connect with potential backers and uncover concerns about price, functionality and delivery.
Pre-launch landing pages
Bring core benefits, demonstrations and the signup invitation together so interested people know what to do next.
Ads, creators & media
Select channels around the product category and target audience. Coordinate assets, samples and timing to give outreach a clear focus.
Email & user feedback
Share demonstrations and launch updates. Turn recurring questions into priorities for your page and communications.
Creative & audience testing
Compare clicks, visits and signup quality across audiences and creative approaches to inform budget and content decisions.
Stage deliverables
Landing page · Content schedule · Creative testing · Feedback review
Explore pre-launch marketing
Measure intent, not just list size
Test audiences and messages through ads, landing pages and email. Look beyond clicks and signup costs to engagement, price feedback and recurring questions. A large, inexpensive email list is not proof of demand.
Distinguish landing-page subscribers from Kickstarter followers; they are not the same list. Plan demonstrations, progress updates and launch reminders. Send marketing email only with permission and provide an unsubscribe option.
Select creators and media by category, audience fit and content quality, then coordinate samples and timing. Allocate budget using test results and define reminder plans and measurement before launch. Early interest is not a pledge.
CAMPAIGN / Pages & launch operations
Bring every preparation
into one launch.
A complete launch takes more than a strong film. Align the page, reward tiers, emails and promotion. From product details to delivery plans, give people the information they need to decide.
- 01Page & product fact checks
- 02Reward tiers & delivery information
- 03Promotion & email scheduling
- 04Comments & questions
Stage deliverables
Launch checklist · Campaign page · Operating plan
Explore launch coordination
Turn launch attention into an operating rhythm
Check the page, reward tiers, quantity limits, shipping regions, shipping costs and estimated delivery. Early-bird and bundle offers need both appeal and viable fulfillment economics. Align emails, ads and external coverage around the launch time.
Early on, review visit-to-pledge conversion, reward choices and comments. Mid-campaign, test creative, address concerns and publish substantive updates. Near the end, communicate deadlines and reward availability accurately, without fabricated scarcity.
Review new pledges, cancellations, marketing costs and net funding changes—not only the headline total. Platform reporting and ad attribution may differ, so agree measurement definitions. The product team verifies development and delivery updates before publication.
Let the world see your product.
WHY CROWDFUNDING / The opportunity
More than funding.
A closer connection to your market.
Crowdfunding is more than a funding total. It brings demand testing, early support and brand storytelling into one launch, giving teams better information for their next investment.
The opportunityValue for product teamsWhat you can build
Explore demand earlier
Use actual pledges and questions to understand how people respond to benefits, pricing and use cases, informing future investment.
Demand signals
Product & pricing feedback
Connect with early users
Build a conversation before delivery. Early backer suggestions can inform product development and provide a foundation for longer-term relationships.
Early backers
Real expectations
Inform funding plans
Once funding and settlement conditions are met, incorporate available funds into production preparation and use support levels to inform fulfillment plans.
A potential funding source
Production planning inputs
Coordinate launch visibility
Use a clear story and launch date to coordinate films, media, creators and advertising around a focused communication window.
Reusable brand content
Market interest & feedback
Core value
Explore demand · Connect with users · Plan funding · Build awareness
Understand the opportunities & conditions
Get clearer market signals before scaling investment
Kickstarter puts a product in front of people willing to support new ideas. Study who backs it, which rewards they choose and what they ask about pricing and functionality. Use those signals to inform product and market decisions.
Plan around usable funds. Account for collection outcomes, platform and payment fees, marketing, production, taxes and fulfillment. Gross pledges are neither profit nor cash immediately available for production.
A launch can also build demonstrations, a record of user questions and permission-based relationships. But crowdfunding audiences do not represent the whole market, and early pledges cannot predict long-term sales. Trust grows through communication and delivery.
BEYOND CROWDFUNDING / Building the brand
Not just a launch.
A starting point for your brand.
When a campaign ends, the customer relationship is only beginning. Use content and feedback in follow-on support, delivery communication and your own store, making launch work useful well beyond launch day.
01
Capture follow-on interest
Plan late pledges and subsequent sales pages around current platform rules and product readiness.
02
Keep delivery communication clear
Organize surveys, user information and updates. Clarify who supplies facts, who reviews them and who responds to backers.
03
Build on your content
Review reusable films, product explanations and common questions as a foundation for your website and ongoing brand work.
Stage deliverables
Follow-on operating plan · Website scope · Handover
Explore post-campaign support
After funding, keep earning backer trust
Coordinate backer details, option selections, addresses and delivery communication. Check the capabilities and fees of survey or order-management tools. Plan updates around development and production milestones so backers know what is complete and what comes next.
Create a process for delays, specification changes and shipping issues: verify facts with the product team, explain the impact and response, and set the next update point. Product and fulfillment partners own production, quality and shipping; operations supports communication.
Organize films, pages, FAQs and feedback for the website and later sales. Assess follow-on support channels against platform rules, project eligibility and delivery capacity. New sales should not divert resources committed to early backers.
PARTNERSHIP / From preparation to execution
Your next chapter.
Let's build it together.
You focus on the product. Together, we map its path to an international audience. Start with current readiness, then agree scope, budget and milestones so every stage has an owner, a deliverable and a next step.
HOW WE WORK
Six steps to working together
- 01
Project discovery
Review differentiation, prototype progress and target markets to identify the key gaps before launch.
- 02
Strategy & planning
Align positioning, scope, budget and milestones, then turn responsibilities into an execution plan.
- 03
Content production
Develop scripts, films and pages around the core benefits, with agreed review and delivery milestones.
- 04
Pre-launch feedback
Test creative and audience hypotheses to improve the message and launch preparation.
- 05
Launch operations
Coordinate pages, email and advertising schedules while tracking updates and backer questions.
- 06
Post-launch handover
Hand over content and operating materials, clarifying delivery communication and ongoing brand work.
ONE PROJECT / SHARED DIRECTION
One project. A shared direction.
Strategy & copy
Align positioning and messaging
Visuals & production
Bring use cases and features to life
Marketing & operations
Bring market and user feedback into the work
BEFORE WE START
Before we start
What makes a product suitable for crowdfunding?
Check whether the difference is clear, core features can be demonstrated and development and delivery plans are credible. Then assess audience, price and acquisition costs. Technical novelty is not demand; test whether people value the difference enough to pledge and wait.
How do we choose between Kickstarter and Indiegogo?
Do not choose on platform reputation or a single success story alone. Check entity eligibility, category and project readiness, then consider audience, funding model, tool costs and post-campaign needs. Recheck current requirements before submission rather than copying another campaign.
Can we start with just an idea?
We can begin with positioning, audience research and prototype planning. Do not present a concept as a delivery-ready product. For hardware, prioritize working demonstrations, an accurate development status and a defensible delivery plan. Renders cannot substitute for evidence of functionality.
Can we work together on just one service?
We can discuss films, campaign pages, pre-launch or live operations separately. First review existing assets, lists, tracking and execution owners. Define upstream inputs and downstream handoffs so finished assets have a clear launch and promotion plan.
How are costs and timelines determined?
Build the schedule around prototype readiness, film and page workload, target markets and the operating period. Separate service fees from ads, samples, shipping and tools. Product approvals, sample delivery, feedback and platform review can affect launch timing—not just the filming date.
Can you guarantee funding or advertising returns?
We cannot promise a fixed funding total or advertising return. Agree test budgets and decision criteria, then use audience, creative, pricing and page performance to decide whether to keep testing, adjust or pause spending. Include cancellations and fulfillment costs; reported ad returns are not project profit.
Who handles production and shipping?
The product company and agreed fulfillment partners handle production, quality, certification and shipping. Operations coordinates surveys, updates and backer communication within the agreed role. Before launch, establish the basis for delivery estimates, shipping charges, support arrangements and responsibility for delay updates.
LET'S TALK / Start a conversation
Your next launch
starts with your product.
Bring a product introduction or demo and tell us about prototype readiness, target markets and launch plans. We will clarify what you need before discussing the right scope of work.
- Phone / WeChat
- 199 2544 3230 ↗
- Project email
- sharkomode@gmail.com ↗
- Office
- Nanshan District, Shenzhen, Guangdong, China
Suite 2011, West Tower, Pengrunda Plaza - Office hours
- Monday–Friday, 09:00–18:00
WECHAT / Get in touch
Scan to discuss your product.
On mobile, save the QR code
and open it in WeChat.