Meta / Facebook · Instagram
Explore audiences through use cases and creative, using landing pages and signup journeys to collect feedback. Goals and targeting methods depend on the account's available features.
Home / Paid mediaEvery budget decision
03 / OVERSEAS PERFORMANCE
Every budget decision
needs a reason.
Plan advertising goals, creative tests and reviews around pre-launch, the live campaign and subsequent sales. Look beyond traffic volume to whether it connects your product with the right people.
Discuss a paid media plan ↗SHTEST & LEARN
01Goals02Tests03Learn04RefineSHARKOMODE / Paid mediaExplore below ↓
THE APPROACH
Pre-launch and live campaigns
need different measures.
Before launch, understand whether potential users grasp the value. Once live, review marketing alongside pledges and costs. Separating these tasks helps reveal what to keep and what to change.
CHANNEL SELECTION
Find the audience before choosing the channel.
Google / Search · YouTube
Use search to capture active demand and video to explain value. Distinguish brand terms, category terms and viewing contexts instead of treating every visit as equivalent.
TikTok / Native short-form content
Use context, pacing and real demonstrations to assess whether the product story suits the channel, then define the testing scope.
Remarketing / Continue the conversation
Subject to applicable privacy rules and user consent, share further evidence and project information with interested people. Manage frequency and exclusions.
CAMPAIGN PHASES
Start with focused tests. Adjust with evidence.
01 / Check the foundations
Confirm accounts, budget authority, landing pages, event definitions and privacy notices. State the limitations of any metric that cannot be tracked reliably.
02 / Test audiences & creative before launch
Test a limited set of hypotheses and compare clicks, meaningful visits and signup quality. Reserve enough budget to learn rather than spreading it across every channel at once.
03 / Coordinate conversion & content during the campaign
Align launch, email and creator schedules. Review actual pledges, refund risks and creative performance; one platform's attribution is not the complete picture.
04 / Reassess follow-on channels
After the campaign, reset goals around your website, late pledges or other sales plans. Reconfirm data use, account permissions and budget.
PERFORMANCE REVIEWS
Do not let one attractive number hide the real issue.
Acquisition cost / Consider quality
Cheap signups do not necessarily mean strong purchase intent. Review later clicks, product questions and actual support together.
Creative performance / Find the weak step
Impressions, clicks and visits answer different questions. Identify where interest drops before changing the opening, audience or page.
Advertising returns / Define the calculation
Specify attribution windows, currency and revenue scope. Distinguish platform reporting from funds collected, and explain whether costs, refunds and taxes are included.
Recommendations / Make the next step clear
Reports should cover findings, reasons for changes, budget implications and what to observe next, not simply list results.
QUESTIONS
A few things to clarify before we start.
What budget should we start with?
Agree the market, product price, test scope and acceptable testing risk before setting phased budgets. Plan pre-launch and live spending separately rather than committing everything at one moment.
How do we assess pre-launch list quality?
Look at later clicks, replies, launch reminders and actual pledges. Privacy features can affect email-open data, so it should not be treated as standalone proof of intent.
Do creative assets need constant updates?
Let objectives and performance guide the decision. Retain useful evidence and adjust context, openings or information order one element at a time.
Who owns the ad accounts and data?
Agree the account entity, asset ownership, permissions and handover before starting. Use only authorized access; do not reuse audience or customer data across projects.
Content references:GlobalShark ↗ · Sharkomode ↗. Rewritten for this site's service presentation. The confirmed proposal defines the actual scope.
LET'S TALK
Your next launch
starts with your product.
Bring your product information, prototype progress and launch plans. Let's clarify what you need.
199 2544 3230 ↗Phone / WeChat
sharkomode@gmail.com ↗Suite 2011, West Tower, Pengrunda Plaza, Nanshan District, Shenzhen, Guangdong, China
Monday–Friday, 09:00–18:00
