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SET / CHECK

The day before a product shoot: check the practical details

Set time should go into making shots, not finding cables or agreeing on product names. Check units, demo files, locations and decision makers before the shoot. Give each essential item and action an owner so avoidable gaps do not stop the crew.

Editorial cover: The day before a product shoot: check the practical details
01

Pack against the shot list

Match each shot with its sample, accessories, packaging and props. If the morning is outdoors and the afternoon is on a desk, label kits by scene and note shared items. Link sample numbers to working functions. An appearance model should not be mistaken for the unit needed for a live demo.

02

Prepare screens and files in advance

Check the software views, accounts, demo files and outputs that will appear on camera. Confirm permission to use them. Keep personal details, client records and unreleased material out of the frame. Choosing a random file on set can leave the final film with a rights or privacy problem.

03

Make sure decisions have an owner

Technical accuracy, brand choices and the schedule may need different people. Agree on who approves a function, who can accept an alternative shot and what happens if they are unavailable. If a demo becomes unstable, check the fault and fallback plan. Do not ask the director to guess whether a product claim is true.

04

Check coverage before wrapping

Confirm that key shots exist, files can be read and samples and accessories are accounted for. Agree on backups and access before the day starts; important footage should not depend on one card. Record missing coverage and next actions on set instead of discovering a missing step only when editing begins.

05

Put this into practice

  • Check units, accessories and props against each shot.
  • Prepare approved screens and demonstration files.
  • Name on-set approvers and check key coverage before wrap.

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