Unpack the phrase full service
Ask what positioning, filming, page work, pre-launch, ads, support and handover each include. Identify in-house work, third parties and extra rights costs. Full service describes an agreed scope. It does not automatically transfer manufacturing, all customer support or fulfilment duties away from the product team.
Check the role behind each case
Ask which tasks the agency performed and what evidence it can share. Making a film, running ads and managing the full launch are different roles. For example, two firms may show the same project because they handled different work. A project logo does not establish an exclusive role or ownership of all results.
Separate fees from spending authority
Compare service fees, media spend, sample transport, creator work, locations and extra versions. A filming quote without a location is not directly comparable to one that includes it. Ask who can increase spend, how access is granted and which records support reporting and settlement. Do not leave those questions until money is being used.
Plan the handover before signing
Discuss account ownership, rights to use assets, source files, reports and offboarding at the start. Name the contacts and agree on review and approval steps. Avoid a process that depends on one chat thread. Any promise about outcomes needs clear terms; experience alone is not a funding guarantee.
Put this into practice
- Put each proposal into the same scope table.
- Verify case roles, cost items and spending approvals.
- Agree on account, asset and data handover before signing.
